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Establishment of the Freedom Trail

As one of the oldest cities in the United States and the birthplace of the American Revolution, Boston is home to many sites of national significance. In the decades that followed the Revolution, Boston underwent a period of industrialization and growth during which several buildings were demolished, such as the John Hancock Mansion the front lawn of the State House on Beacon Hill. Thanks to preservation efforts that formed in reaction to these losses, concerned Bostonians successfully saved existing historic sites from this fate. By the mid-twentieth century these well-preserved buildings were dwarfed among the skyscrapers, major highways, and modern architecture that came to dominate Boston's skyline. As home to these places of national importance, a group of Bostonians came together to make these sites more accessible to both residents and visitors alike.

The result of their work was the Freedom Trail.

The original idea for the Freedom Trail came from Bill Schofield, Boston Herald-Traveler writer, and Bob Winn, a member of the Old North Church, both of whom noticed the need for a clearer and more concise wayfinding tool for tourists visiting Boston's historic sites. Schofield outlined this plan in his "Have You Heard" column on March 8, 1951. "All I'm suggesting is that we mark out a 'Puritan Path' or 'Liberty Loop' or 'Freedom's Way' or whatever you want to call it, so [visitors and locals will] know where to start and what course to follow... [Y]ou could do the trick on a budget of just a few dollars and a bucket of paint. Not only would it add to the personality of the city, but also it would please the tourists."1

The idea reached the Mayor's office and on Monday, June 11, 1951 at 12:00 noon, Mayor John B. Hynes officially dedicated the Freedom Trail. The City of Boston installed, "a series of painted signs along 30 prominent street corners pointing toward Old Boston's most famous historical shrines."2 The Freedom Trail took off immediately, and in 1953, it was recorded that 40,000 visitors utilized this new wayfinding tool.

In its original form, the Freedom Trail was measured at a mile and a fifth long, beginning at Boston Common and ending in the North End. There was no red line on the ground, but a system of signs marking the path. In 1958, the red line was added and, in 1972, the Trail officially extended into Charlestown including all 16 of the present-day Freedom Trail sites.

Established in 1964, the Freedom Trail Foundation was the successor to the Freedom Trail Committee, a group formed in 1958 by the Greater Boston Chamber of Commerce and the Advertising Club of Greater Boston to initially market the Freedom Trail.

The Foundation was created as a non-profit organization to help promote and preserve the Freedom Trail. The Foundation's ultimate success was due to the monumental efforts of the Trail's early champions, including local businessman and philanthropist, Dick Berenson (1909 - 1990). Berenson, according to Schofield, "...did more for this Trail than anybody else dreamed of doing."3 In 1965, the Foundation marked visitation of over 500,000 people to the Freedom Trail.

The Freedom Trail continued to grow in popularity and visitation throughout the 1960s and early 1970s. In 1974, the National Park Service established the Boston National Historical Park before bicentennial celebrations "to preserve for the benefit and inspiration of the people of the United States as a national historical park certain historic structures and properties of outstanding national significance located in Boston, Massachusetts, and associated with the American Revolution and the founding and growth of the United States."4 Seven of the eight sites included in this urban park are connected by the Freedom Trail.

Today, there are over 22 million visitors to Boston each year and annual attendance on the entire Trail is over 4 million people. The Freedom Trail Foundation is dedicated to marketing, promoting and helping to preserve the Freedom Trail through varied tourist services and activities, educational programs, and marketing and public relations efforts. The Freedom Trail Foundation Preservation Fund supports preservation, rehabilitation and capital projects for official Freedom Trail sites which help avoid, minimize or mitigate adverse effects of the elements and manmade wear and tear of Boston's precious 17th, 18th, and 19th century sites.

The Freedom Trail is a signature visitor experience and is responsible for generating over $1 billion in annual spending, and helps to create jobs in the hospitality, tourism, and education fields.

Notes:
1 Susan Wilson. “History Notebook: Inventing the Freedom Trail.” March 1996. Website.
2 “Mayor Hynes Establishes ‘Freedom Trail’ to Aid in Guiding Visitors to Historic Spots.” City Record. 9 June 1951. Page 607.
3 Susan Wilson. “History Notebook: Inventing the Freedom Trail.” March 1996.
4 16 USC CHAPTER 1, SUBCHAPTER LVII: BOSTON NATIONAL HISTORICAL PARK. 1 October 1974. Website.

For further reading:
Susan Wilson. “History Notebook: Inventing the Freedom Trail.” March 1996.
"Along Boston's Freedom Trail" Boston Globe, Oct. 16, 1953
"Ground-Breaking This Week: Plan Common Tourist Booth" Boston Globe, Sep. 26, 1965
"Buy a Piece of the Freedom Trail" Boston Globe, Feb 6, 1966
"Freedom Trail Booth a Multi-purpose Room" Boston Globe, Oct. 2, 1966
"A Bean-In For 25,000" Boston Globe, Jun. 9, 1967

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