FOR IMMEDIATE RELEASE
June 19, 2007
MEDIA CONTACT: Mimi La Camera 617.357.8300 or Katie Dolan, Maccabee
Group, 612-337-0087
FREEDOM TRAIL® FOUNDATION AND HP HOOD TO GIVE BOSTON RESIDENTS
FIRST TASTE OF NEW FREEDOM TRAIL MIX ICE CREAM JUNE 21 AT FANEUIL
HALL
Hood to donate five cents of each container of Freedom Trail
Mix Ice Cream Sold to The Freedom Trail Foundation
Boston, MA June 19, 2007 - If 18th Century Colonial figures
Hannah Howard and Elizabeth Wells Adams were alive today, what would
their dessert of choice be? Bet they'd be more than happy to taste
Hood's new "revolutionary" Freedom Trail Mix Ice Cream,
a blend of chocolate-covered peanuts, sunflower seeds, and pretzels
in honey nut ice cream swirled with caramel!
Boston residents will have the opportunity to try free samples
of the new Freedom Trail Mix Ice Cream at a public event on June
21 from 10 a.m. - noon at the Sam Adams Statute at Faneuil Hall
on Congress Street in downtown Boston. Julie Burns, director of
special events for Mayor Thomas Menino's Office along with actors
costumed as 18th Century Colonial figures Hannah Howard, Elizabeth
Wells Adams, Barzillai Lew and Judith Sergeant Murray, will distribute
the ice cream samples that morning.
"We're so pleased to bring Freedom Trail Mix Ice to New England
residents," says Lynne Bohan, Vice President of Public Relations
and Government Affairs for Hood. "This unique flavor reminds
us of the historical treasure we have right here in Boston with
the Freedom Trail."
The Freedom Trail Mix Ice Cream sampling event is designed to encourage
Bostonians to support The Freedom Trail Foundation's efforts to
maintain the Freedom Trail, a 2.5-mile historic walking trail, and
keep revolutionary history alive for visitors and natives to the
city. Five cents from the sale of each Freedom Trail Mix Ice Cream
container sold will go to The Freedom Trail Foundation's preservation
fund for a limited amount of time.
"We are thrilled to work with Hood to introduce the delicious
new ice cream, Freedom Trail Mix, to our community," says ,
president of The Freedom Trail Foundation. "Hood's generous
donation to The Freedom Trail Foundation will allow us to continue
preserving our city's famous walking tour and other educational
programs that impact over 3 million people a year."
Freedom Trail Mix Ice Cream was chosen as the 2006 grand prize
winner of Hood's "Taste of New England" Flavor Naming
Contest, which attracted over 1,000 entries. The contest celebrated
the launch of 18 flavors of Hood's New England Creamery Ice Cream,
including Maine Blueberry, Boston Crème Pie, Cape Cod Fudge
and Vermont Maple Nut.
The 56-ounce containers of Freedom Trail Mix Ice Cream, illustrated
with New England-inspired art, will be available at supermarkets
this summer for $4.99 - $5.99 (suggested retail).
For more information about the New England Creamery Ice Cream line,
visit www.hood.com or call 1-800-726-6455. To learn about The Freedom
Trail Foundation's programs go to www.thefreedomtrail.org.
*Media Note: For a high resolution product image of Freedom
Trail Mix Ice Cream or to interview a Hood or Freedom Trail Foundation
spokesperson, please contact Katie Dolan at Maccabee Group PR at
612-337-0087.
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